Project information
- Category: Statistical Analytics
- Role: Collaborator
- Project date: November - December, 2022
- Project URL: Github Repository
Advertisement fund allocation for social media platforms using Statistical Analytics
Analyzed synthetic social media marketing data using statistical methods in R. Conducted ANOVA, Kruskal-Wallis hypothesis tests, and implemented linear regression models to determine the impact of different variables on profit. Provided recommendations for optimizing budget allocation based on the findings.